Majestic – world leaders in distributed web crawling – maintains one of the world’s largest indexes of URLs on the web. The company, based at the Innovation Birmingham Campus, is entering into a Knowledge Transfer Partnership (KTP) with Aston Business School, aiming to develop a suite of new innovative big data analysis tools. The tools, known as Majestic Analytics, will allow non-programmers to draw previously unavailable inference and insight from large data sets of internet usage and company orientated data.
As a leading source of rich internet link data for search engine optimisation (SEO) specialists and web marketers, Majestic has identified an opportunity for competitive advantage through the partnership. Majestic Analytics will offer users previously unavailable insights and quantitative metrics of clients and markets. For example, where someone may see the Twitter account, email address and name of a friend and know they are all related to the same person, a computer does not see the direct connection. By using leading edge statistical methods, relational distance and probability, these relationships can be assumed by understanding the underlying connections and use this to build up much better views of the data.
The interfaces will be sold commercially, allowing companies to improve their digital marketing efforts by more accurately profiling and better understanding clients.
Dixon Jones, Marketing Director of Majestic said: “We are really looking forward to working in partnership with Aston Business School and being able to access the expertise available to help us develop our business further. We hope that this KTP project will provide our clients with valuable insights in their digital marketing efforts.”
Dr Graham Leask, Lecturer at Aston University commented: “Working with Majestic aligns with Aston’s mission to support regional SMEs through impactful research. This project gives us opportunities for new research trajectories, new student projects and case studies for undergraduate and post graduate programmes.”