Innovation Birmingham Campus-based Majestic SEO has launched a groundbreaking specialist search engine to categorise the entire World Wide Web. Called ‘Topical Trust Flow’, the innovation has been seven years in the making and is the first of its kind to eradicate the need for manually categorised website directories.
Topical Trust Flow categorises over seven hundred billion web pages – including all Twitter accounts – into 800 topics to enable easy analysis and comparison. Trust Flow scores are also provided, where higher rankings are achieved by having links directly relevant to a web page.
The new search engine is multi-lingual and enables analysis of the Web to be fully automated. For organisations that want to boost their own web presence, it provides clear results as to which sites are more influential to link to, without actually viewing any web pages. Finding appropriate content can be carried out with laser-like precision.